I was enjoying the fine BART station in downtown Oakland (MacArthur Station to be specific). There were the usual goings on. A nice mix of professionals and “professionals” getting on the train. The air was filled with the sweet smell of urban love. The fashion of the day was over the ear headphones…and the brand selected by many of BOTH kinds of pros was Audio Technica.

When I started working for Audio Technica twenty years ago, we struggled to find our products visible anywhere. We were behind the scenes…but out front with the rock stars, we were nowhere to be found. Then along came The Dr. and his magical headphones. People found out that over-the-ear cans where the way to go. Then, the PUBLIC finally realized what a loyal group of AV professionals knew all along. Audio Technica manufactures the finest transducers in the world. Good enough to stick in front of your face or in your ears… Good enough for Justin Timberlake. Good enough for a BART train ride from Oakland to the Tenderloin in SF to make a few bucks.

Go to your local music store and try a pair of ATH-M30x, ATH-40x, or ATH-M50x. These cans fit anyone’s budget, fit over anyone’s dome-piece, and fit anyone’s lifestyle. They are pure. No hype. Just professional headphones for all kinds of pros.